question archive How is Amazon using its core competency in its diversification efforts? Amazon continues to spend billions on diversification efforts

How is Amazon using its core competency in its diversification efforts? Amazon continues to spend billions on diversification efforts

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How is Amazon using its core competency in its diversification efforts? Amazon continues to spend billions on diversification efforts. Do you believe these efforts contribute to Amazon gaining and sustaining a competitive advantage? Why or why not? Where is Amazon's next growth engine coming from?

 

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