We supposedly live in a free society. If this is true, how can we force people to do something about improving their health and the healthcare industry?And is there a difference between forcing them and making it a natural path of least resistance? We know that money drives so many decisions in our lives. We also know that we will do some crazy things just to save a little bit of money. How do we take that piece of human nature and use it to incentivize people to live healthier lives?200 words minimum