1) Is Facebook’s mission statement market oriented? Explain.

2) How is Facebook’s strategy driven by its mission?

Answer;

1.

Facebook’s mission statement is market oriented as it specifically focuses on the individual customer and their needs. “Facebook’s mission statement is to give people the power to share and make the world more open and connected.” Facebook’s products/ services are all online based connecting individuals together around the world. The mission statement focuses on keeping users connected with friends/family as well as discovering news through news feeds. This creates a network of users within the organization where users can express and share what matters to them. The mission statement emphasizes the company’s strengths by wording the term people more open and connected by explaining how they intend to win by offering one platform to connect users from around the world. The companies success can be directly referred to its mission statement “to give people the power to share and make the world more open and connected.”

2.

Facebooks mission statement clearly focuses on making the world more open and connected by strategizing around their mission statement. Today Facebook’s strategy has attracted more than 20% of the worlds populations in 5 years since creation. This same strategy specifically focuses on offering its users the best social network and increase market share by making their network accessible to everyone on all platforms. This demonstrates Facebooks strategy is also growth oriented focusing on market penetration. Facebook started as a basic platform serving only Harvard students compared to 5 years later attracting 20% of the population. Accessing Facebook now easily allows 1.5 billion people to a access this giant network by mobile device as well. Facebook’s product development is always adding new features and products that appeal to the users like Facebook Market place or Facebook’s cryptocurrency. As we can see, the company is well diversified with products as well as acquisitions like WhatsApp and Instagram.