Rhetorical Analysis Assignment Using the rhetorical concepts and terms discussed in class, you will perform a comprehensive analysis of one or both of the videos (commercials) discussed in class

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Rhetorical Analysis Assignment

Using the rhetorical concepts and terms discussed in class, you will perform a comprehensive analysis of one or both of the videos (commercials) discussed in class. The goal of this assignment is to develop analytical skills and translate your findings into a thoughtful, polished argument about how the video or videos are constructed to influence the intended audience(s).

Videos

Pepsi—Live for Now (2017)

Nike—Dream Crazy (2018)

 

This process asks you to:

• Describe and analyze a piece of media using the basic concepts of rhetorical analysis.

• Develop an argument about how the media is designed to work rhetorically, on whom, and to what end.

• Provide specific evidence from the piece of media to support all claims about rhetorical strategies employed.

• Organize analysis logically; provide interesting introduction and "so what?" conclusion.

• Deliver the revised essay as a polished, conventionally formatted critical essay.

 

The final essay should be 2-3 pages (500 to 750 words) and formatted according to standard academic conventions. The essay should have an engaging introduction, a clear argument about how the videos work, multiple supporting claims, detailed evidence from the videos, and a thoughtful conclusion that leaves the audience thinking about the broader implications of the issues raised.

 

Choose how to approach this essay:

• Pick one of the advertisements and analyze how it works rhetorically and to what end.

• Compare and contrast the two videos in terms of rhetorical concepts. Which one is more rhetorically effective and why?

 

 

 

How to proceed with this assignment:

• Re-familiarize yourself with the videos. Watch them again and take detailed notes, i.e. annotate.

• Review the class notes. • Utilize your preferred aspects for prewriting: listing, outlining, free-writing etc. • Write and revise a draft for peer review. Due by July 1 -- Please Submit in Your Peer

Review Discussion Groups. • Receive peer feedback and do your own assessment of what is working well and

what needs improvement and determine how to revise your essay. • Turn in the final draft. Due by July 10

 

 

• WR 121
• Rhetorical Analysis Assignment