1) Involvement is a construct that describes how "in to" various aspects of purchases (i.e. products, advertisements, shopping, etc.) consumers are. How does involvement with the purchase of a product change what marketers need to do to persuade consumers to purchase their product (hint: central vs. peripheral)?

1. Culture tends to greatly affect when we buy, what we buy and how we use products. Name a culture of which you are a part and give some examples of products that are associated with that culture. Be sure to explain the tie between the product and the culture. What could marketers do with that knowledge?
2. Sub-culture tends to greatly affect when we buy, what we buy and how we use products. Name three sub-cultures of which you are a part and give some examples of products that are associated with each of those sub-cultures. Be sure to explain the tie between the product and the sub-culture. What could marketers do with that knowledge?
3. Problem recognition, the first stage of the CDP, is characterized as a comparison. Explain this comparison. Describe strategies that marketers could employ knowing that consumers make this comparison when evaluating actual and ideal states.
4. Attitudes are conceptualized as having three component parts: beliefs (cognition), feelings (affect) and behaviors. Your book talks about three hierarchies of attitude creation depending upon the order of these three component parts. Explain how this works and how marketers can apply this with products of varying involvement levels.
5. What functions does attitudes perform for consumers? Explain how attitudes function to help consumers and how marketers can use this knowledge to build marketing strategy.
6. How we conceptualize or model communication has changed greatly due to advances in technology. Explain the old and new ways that communication is modeled and how marketers can use the new conceptualization to improve communication and attitude change.
7. The multi-attribute model is used to show how consumers form attitudes about competing products. Explain how this model can be used by marketers to develop strategies designed to change consumers' attitudes (hint: beliefs, importance weights and attributes).
8. Explain how the various components of social media (i.e. source, message, appeal, etc.) can be used to create or change attitudes. Provide examples.
9. Characteristics of the situation in which consumers find themselves can greatly affect consumer buying behavior. Provide some examples of this and explain what marketers can do if they understand situational effects.
10. Groups to which we belong (or do not belong) can affect consumers' buying behaviors and choices. Select three groups to which you belong and use them to provide examples of how this works. How can this information be used by marketers in developing strategies designed to affect consumer behavior?
11. There are several theories that researchers have developed to explain how people learn. Two of these are classical conditioning and operant (instrumental) conditioning. Explain how each of these work and provide an example of how each could be used by a marketer to improve the chances that consumers learn about their products.
12. I am not who I think I am. I am not who you think I am. I am who I think you think I am. Explain what this means and how our conception of self affects what we buy and use.
13. Consumers engage in cognitive decision-making and also in habitual decision-making. Provide an example of each. Then, explain how one or the other of the conditioning methods from question number 14 could be used to affect each of these two types of decision-making.
14. Social class greatly affects many of the things that you have studied in consumer behavior including the CDP, where we shop, what we buy, the brands that we choose and more. Explain how marketers can use what we know about social class to more effectively promote their products.
15. As a marketer, the starting place in developing marketing strategy based upon what we know about consumer behavior is to effectively segment the market for the product, profile the resulting segments and then set up a marketing mix designed to target the selected market segment. Explain why segmentation is so important and provide an example.
16. Purchase decisions are often greatly affected by families and the roles that various family members assume in making those decisions. Provide an example of multiple influences that family members may exhibit in a purchase situation. Remember to select your example to show the influence of several family members.

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Step-by-step explanation

1. Involvement is a construct that describes how "in to" various aspects of purchases (i.e. products, advertisements, shopping, etc.) consumers are. How does involvement with the purchase of a product change what marketers need to do to persuade consumers to purchase their product (hint: central vs. peripheral)?        Through involvement customers will easily differentiate  our products and those of the competitors hence giving marketers easy work in beating their competitors . Through involvement customers will easily recall the brand  since . Its an urge the consumers look for and think about the product or category and various option before deciding whether to purchase the product or leave hence marketers has to do little in perusing the customers
2. Culture tends to greatly affect when we buy, what we buy and how we use products. Name a culture of which you are a part and give some examples of products that are associated with that culture. Be sure to explain the tie between the product and the culture. What could marketers do with that knowledge? My religion is Islamic and we don't eat pork meat so our culture does not favor selling of pork meat around since  it will lack market. Marketers should first study the culture of people staying around before bringing in their products.
3. Sub-culture tends to greatly affect when we buy, what we buy and how we use products. Name three sub-cultures of which you are a part and give some examples of products that are associated with each of those sub-cultures. Be sure to explain the tie between the product and the sub-culture. What could marketers do with that knowledge the following are the  subculture which i belong to. a) Rastafarians ,  this subculture prohibit eating of some foods like eggs, cow milk and its products  b)hippies subculture , this subculture has enhances the use of psychedelic drugs and listening of rock music (c) punk subculture. these include ideologies and fashion, they  motivate the uses of  drugs like heroin, methamphetamine and alcohol hence and they are again the use of traditional fissions. Marketers should keenly look at the subculture before launching in their product in these environment
4. Problem recognition, the first stage of the CDP, is characterized as a comparison. Explain this comparison. Describe strategies that marketers could employ knowing that consumers make this comparison when evaluating actual and ideal states. Comparison  is the process of distinguishing and comparing products according to their similarities and differences and according to CDP comparison is comparing and differentiating features of different set of data. marketers should employ the following strategies when dealing with the comparison by the customers. First they know their customers well, through that they will know what each customer expect. Use attractive packages , when good packaging is used they will attract customers hence they will buy the product easily. Offering quality product and services and this will give customers easy work of choosing our products which has high quality. Marketers should also be willing to change hence will affect customers comparison.
5. Attitudes are conceptualized as having three component parts: beliefs (cognition), feelings (affect) and behaviors. Your book talks about three hierarchies of attitude creation depending upon the order of these three component parts. Explain how this works and how marketers can apply this with products of varying involvement levels. Three hierarchies of attitude examine thoughts, feelings and actions hence determining customers behaviors easily. Marketers  uses this model with product of varying involvement level levels simply by using this approach to identify consumers behaviors hence easy penetration in the market 
6. What functions does attitudes perform for consumers? Explain how attitudes function to help consumers and how marketers can use this knowledge to build marketing strategy. Attitude perform the following functions for customer: Attitude allows customers to show their core values, belief to each other and and self concept hence helping them to adjust to different circumstances and protect their ego. marketers can use use this knowledge to build marketing strategy in the following way marketers will seek customers attitude to pursue customers to have positive attitude towards their products and services hence be a market leader.
7. How we conceptualize or model communication has changed greatly due to advances in technology. Explain the old and new ways that communication is modeled and how marketers can use the new conceptualization to improve communication and attitude change. Change in technology has greatly change model of communication since it saves money and time hence allows us to  be more creative in away we connect with each other. Old model of communication was designed to examine how to become more convincing communicator while new communication was advanced and saves time and money. Marketers can use this model by transforming they communication style  to suit the new model of communication which is convenient
8. The multi-attribute model is used to show how consumers form attitudes about competing products. Explain how this model can be used by marketers to develop strategies designed to change consumers' attitudes (hint: beliefs, importance weights and attributes).Multi attribute model will be used by marketers to break down the consumers overall attitude and behavior into smaller components which could perceive benefit ,functions and products and product features.
9. Explain how the various components of social media (i.e. source, message, appeal, etc.) can be used to create or change attitudes. Provide examples. Social media like Facebook allows people to pursue  interpersonal relationship with long distance friends. It has also lead to personal influences as in those who uses social media frequently have negative emotions such as envy and isolations. Social media has  makes many people to believe on some ideas and believes eg research from google. Online forum sites enables people to exchange ideas hence develop new attitude. Social networking allows various interaction hence change of ideas hence attitude might also be changed.
10. Characteristics of the situation in which consumers find themselves can greatly affect consumer buying behavior. Provide some examples of this and explain what marketers can do if they understand situational effects. social life like family and roles  will determine how consumers behave eg royal family will buy expensive goods and services. Psychological factors beliefs and learning will determine the behavior the consumers will have. Personal factors like age and occupation will affect the behavior eg low income earners will choose to buy cheap products. Marketers should identify all the situation since they are useful in doing their marketing analysis of which product to sell to which people at what time.
11. Groups to which we belong (or do not belong) can affect consumers' buying behaviors and choices. Select three groups to which you belong and use them to provide examples of how this works. How can this information be used by marketers in developing strategies designed to affect consumer behavior? The groups include. Normative group. The consumers are motivated to conform with the norms and behavior of the group Comparative reference group. This refers to parents , teachers and pears which affects customers buyers behaviors effectively .Status reference group is the position the person hold in work place or community hence power always affect the consumers behavior.
12. There are several theories that researchers have developed to explain how people learn. Two of these are classical conditioning and operant (instrumental) conditioning. Explain how each of these work and provide an example of how each could be used by a marketer to improve the chances that consumers learn about their products. How classical condition work , this is type of learning in which condition stimulus becomes associated an unrelated unconditioned stimulus so as to produce a behavioral response and in marketing it has a goal to get consumers to associate with particular brand with a particular brand. Apparent condition are actions that are followed by reinforcement will be strengthened and more likely to occur again in the future. Marketers should apply classical condition which will allow exchange of stimuli.
13. I am not who I think I am. I am not who you think I am. I am who I think you think I am. Explain what this means and how our conception of self affects what we buy and use. This concept means that most people cannot help but be influenced by the perceptions that others have of them. We always have perception that other products are designed for a given class of people and those people also think that we are the one who should buy the products. 
14. Consumers engage in cognitive decision-making and also in habitual decision-making. Provide an example of each. Then, explain how one or the other of the conditioning methods from question number 14 could be used to affect each of these two types of decision-making. Cognitive decision making based on approaches like perception, memory and attention  example is the process of learning. Habitual decision making is a decision which requires minimum research example include purchasing of bread in nearby store. Diseases like diabetes affect cognitive decision making .
15. Social class greatly affects many of the things that you have studied in consumer behavior including the CDP, where we shop, what we buy, the brands that we choose and more. Explain how marketers can use what we know about social class to more effectively promote their products. Marketers can use income earned by different market segment to to decide on which products to supply them with. High income earners will need expansive.
16. As a marketer, the starting place in developing marketing strategy based upon what we know about consumer behavior is to effectively segment the market for the product, profile the resulting segments and then set up a marketing mix designed to target the selected market segment. Explain why segmentation is so important and provide an example. Segmentation allows the marketer to direct their products to the right  target customers and increase the rate of engaging with the customers. Examples of segmentations include geographic, demographic and behavioral
17. Purchase decisions are often greatly affected by families and the roles that various family members assume in making those decisions. Provide an example of multiple influences that family members may exhibit in a purchase situation. Remember to select your example to show the influence of several family members. Families have different needs, income, lifestyle, willingness to spend and family status. Family is also the main shopper and decision making for purchase of vireos product for consumptions. Royal family will be buying expensive products because they can afford them. Example high income earners will buy Prado. A woman who works in office would buy official trouser and shirt.