1) Involvement is a construct that describes how "in to" various aspects of purchases (i

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1) Involvement is a construct that describes how "in to" various aspects of purchases (i.e. products, advertisements, shopping, etc.) consumers are. How does involvement with the purchase of a product change what marketers need to do to persuade consumers to purchase their product (hint: central vs. peripheral)?

1. Culture tends to greatly affect when we buy, what we buy and how we use products. Name a culture of which you are a part and give some examples of products that are associated with that culture. Be sure to explain the tie between the product and the culture. What could marketers do with that knowledge?
2. Sub-culture tends to greatly affect when we buy, what we buy and how we use products. Name three sub-cultures of which you are a part and give some examples of products that are associated with each of those sub-cultures. Be sure to explain the tie between the product and the sub-culture. What could marketers do with that knowledge?
3. Problem recognition, the first stage of the CDP, is characterized as a comparison. Explain this comparison. Describe strategies that marketers could employ knowing that consumers make this comparison when evaluating actual and ideal states.
4. Attitudes are conceptualized as having three component parts: beliefs (cognition), feelings (affect) and behaviors. Your book talks about three hierarchies of attitude creation depending upon the order of these three component parts. Explain how this works and how marketers can apply this with products of varying involvement levels.
5. What functions does attitudes perform for consumers? Explain how attitudes function to help consumers and how marketers can use this knowledge to build marketing strategy.
6. How we conceptualize or model communication has changed greatly due to advances in technology. Explain the old and new ways that communication is modeled and how marketers can use the new conceptualization to improve communication and attitude change.
7. The multi-attribute model is used to show how consumers form attitudes about competing products. Explain how this model can be used by marketers to develop strategies designed to change consumers' attitudes (hint: beliefs, importance weights and attributes).
8. Explain how the various components of social media (i.e. source, message, appeal, etc.) can be used to create or change attitudes. Provide examples.
9. Characteristics of the situation in which consumers find themselves can greatly affect consumer buying behavior. Provide some examples of this and explain what marketers can do if they understand situational effects.
10. Groups to which we belong (or do not belong) can affect consumers' buying behaviors and choices. Select three groups to which you belong and use them to provide examples of how this works. How can this information be used by marketers in developing strategies designed to affect consumer behavior?
11. There are several theories that researchers have developed to explain how people learn. Two of these are classical conditioning and operant (instrumental) conditioning. Explain how each of these work and provide an example of how each could be used by a marketer to improve the chances that consumers learn about their products.
12. I am not who I think I am. I am not who you think I am. I am who I think you think I am. Explain what this means and how our conception of self affects what we buy and use.
13. Consumers engage in cognitive decision-making and also in habitual decision-making. Provide an example of each. Then, explain how one or the other of the conditioning methods from question number 14 could be used to affect each of these two types of decision-making.
14. Social class greatly affects many of the things that you have studied in consumer behavior including the CDP, where we shop, what we buy, the brands that we choose and more. Explain how marketers can use what we know about social class to more effectively promote their products.
15. As a marketer, the starting place in developing marketing strategy based upon what we know about consumer behavior is to effectively segment the market for the product, profile the resulting segments and then set up a marketing mix designed to target the selected market segment. Explain why segmentation is so important and provide an example.
16. Purchase decisions are often greatly affected by families and the roles that various family members assume in making those decisions. Provide an example of multiple influences that family members may exhibit in a purchase situation. Remember to select your example to show the influence of several family members.