question archive A marketer in cosmetic industry once remarked "In the factory, we make cosmetics; in the drugstore we sell hope
A marketer in cosmetic industry once remarked "In the factory, we make cosmetics; in the drugstore we sell hope
Subject:ManagementPrice: Bought3
A marketer in cosmetic industry once remarked "In the factory, we make cosmetics; in the drugstore we sell hope." How does this relate to marketing concept and the need for marketers to understand consumer behaviour?
