question archive Watch and observe three products being advertised or promoted on television
Watch and observe three products being advertised or promoted on television
Subject:BusinessPrice:9.82 Bought3
Watch and observe three products being advertised or promoted on television. Evaluate the segmenting
methods used by the producers of the particular products. Write your answers on the table below. Product
brand name Method used for segmenting Product 1 Product 2 Product 3
Purchase A New Answer
Custom new solution created by our subject matter experts
GET A QUOTE
Answer Preview
Solution
| Product brand name | Method used for segmenting |
| 1. Heineken | Geographic segmentation |
| 2. Coca Cola | Demographic segmentation |
| 3. Guinness | Demographic segmentation |
Step-by-step explanation
Heineken bases its segmentation on the geographic nature. There are regional, local as well as the international brands. On the other hand, Coca Cola and Guinness considers demographic segmentation, where they are made for various groups of the population.
