SHORT CASE STUDY Many small businesses start with a great deal of promise

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SHORT CASE STUDY Many small businesses start with a great deal of promise. The founder is talented and has a vision, the initial team is hard working and innovative, and the concept behind the venture is sound. Unfortunately, even promising small businesses fail, often within the first year or two. due to financial challenges commonly faced by entrepreneurs. As an entrepreneur or small-business owner. it's crucial that you are aware of the financial pitfalls that many startups encounter as they struggle to succeed. 1. Problem: A telecommunications carrier was seeking a way to estimate total market demand for its new transmission service and target the largest eligible customers within a specific geographic territory. Additionally, the client wanted detailed company profile information on the ranking customer base using objective criteria to predict demand for its services. 2. Problem: A leading manufacturer of color printers was interested in testing the acceptance of the features, price, and performance of a new product that it had recently developed. Also, the company wanted to test the assumptions of its product deployment strategy to ensure that acceptance of the product was rapid and universal. 3. Problem: A high technology test and measurement company were interested in developing the next generation to its nanotechnology product. The company wanted to interview its leading customers to determine their current and future measurement needs and product performance requirements. In addition, the company wanted to determine where it stood among the competition and what the future potential was for product