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Portal x İ Capsim Portal .com/student/portal/index.cfm?template-gettingStarted SituationAnalysis.ConsumerReport Consumer Report The Consumer Report illustrates the aspects of your product offerings that are important to your consumers. In this exercise, you will grade" your product based upon how well it is meeting the customer expectations. Keep in mind that the customer buying criteria represents the "perfect product in the eyes of the consumer. However, supplying the perfect product may not always be feasible or cost effective for your company You will need: The Buying Criteria from the Segment Analysis pages (pages 5-9) in the Round O Capstone Courier In the customer buying criteria (located in the top left-hand corner of the segment analysis reports). you will find a range for both price and relilability (MTBF) that customers find acceptable. In the Top Products section (located at the very bottom of the segment analysis report), you will find your product's current price and MTBF Based on where your price and reliability (MTBF) fall within that range, you will assign a "grade For example, if the list price of your product is $28 while the acceptable range is $20-$30, then it would fallin the top of the range and earn a "C" grade. The chart below breaks down the price and reliability ranges trom the customer buying criteria for the Traditional segment with a corresponding grade. You will need to do a similar analysis for each segment To score an A $20.00- $23.33 17,334-19.000 0.5 year away from ideal 0.5 away from ideal 80%-100% 80%-100% The top two buying criteria for the TO score a B $23.34-$26.67 15,667 5- 17.333 1 year away from ideal 0 6-1 away from ideal 51% , 80% 51%-80% то score ac $26.67-$30.00 14,000 3- 15,666 1+ years away from ideal 1 away from ideal 0%-50% 0%-50% Price Reliability Age Positioning Awareness Accessibilitv Overall (The top two buying critena is listed in the Capstone Courler Segment The top two buying criteria for the If you are not able to meet segment were rated A and the segment were rated B and the the criteria to score an A