summary of Bodacious Barry, potency wood and the Aging Monster: Gender and Age Relation in Anti-aging Ads by Calasanti, Toni M.

Calasanti discusses the way in which gender and age are used in anti-aging advertisements

Step-by-step explanation

In her article, "Bodacious Barry, potency wood and the Aging Monster: Gender and Age Relation in Anti-aging Ads," Calasanti discusses the way in which gender and age are used in anti-aging advertisements. She argues that these ads often rely on "stereotypes and myths" in order to convince consumers that they need to purchase the product in order to stay young and attractive.

Calasanti provides several examples of anti-aging ads, including one for a product called "Bodacious Barry." This ad features a man who is apparently very muscular and youthful-looking. The text of the ad reads "Bodacious Barry is the new potency wood for men. It gives you the energy you need to perform like a young stud."

Calasanti also discusses an ad for a product called "The Aging Monster." This ad features a woman who is apparently very old and wrinkled. The text of the ad reads "The Aging Monster is a new product that erases wrinkles and makes you look young again."

Calasanti argues that these ads rely on gender and age stereotypes in order to convince consumers that they need to purchase the product. She notes that the man in the "Bodacious Barry" ad is portrayed as being very virile and powerful, while the woman in the "The Aging Monster" ad is portrayed as being weak and helpless.

Calasanti argues that these ads are problematic because they reinforce the idea that aging is a negative process. She notes that the "Bodacious Barry" ad implies that men need to be muscular and powerful in order to be attractive, while the "The Aging Monster" ad implies that women need to be young and attractive in order to be respected.