Let's say we've developed a new barbecue grill cleaner

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Let's say we've developed a new barbecue grill cleaner. It's all-natural and non-toxic, but it really works to get that greasy crud off the metal grill. Our target market is the Whole Foods crowd - those who care about environmental issues and have the money to pay for "green" products. The variable cost per unit to us is $1.57, including packaging,...