Overview It’s the moment of truth: the first step in introducing the new  project to senior management

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Overview

It’s the moment of truth: the first step in introducing the new  project to senior management. The senior management team is located in  another state and wants to hear your pitch remotely. They have given you  five minutes to deliver your pitch during a leadership meeting.

Prompt

Create and record an elevator pitch for your new product or service  using your project outline as a guide. In your pitch, be sure to include  the following:

• Introduction: Introduce your product or service.
• How it fits: Describe how the product or service fits into the overall strategic plan and mission of the company. 
  • Speculate about whether the product or service fits within the  capabilities of the company based on your research from previous modules  (use resources like Marketline.com, Yahoo Finance, and investor  relations pages within the company’s website).
• Justification: Justify your suggestion based on the numbers. 
  • What will be the revenue gain?
  • Speculate on an ROI that justifies the project for investors and/or senior management.
• Enhancing the mission: Explain how the new product or service enhances the company’s overall mission. 
  • Does it project profitability?
  • Support your position with information and data from the company's  10K (use resources like Marketline.com, Yahoo Finance, and investor  relations pages within the company’s website).

Guidelines for Submission

To complete this project, you must submit the following:

• A 3- to 5-minute elevator pitch video or audio recording (mp3) as  well as an outline and references page in Word using double spacing,  one-inch margins, and 12-point Times New Roman. Sources should be cited  according to APA style.

OR

• A 1- to 3-page elevator pitch script in a Word document using double  spacing, one-inch margins, and 12-point Times New Roman font. Sources  should be cited according to APA style.