sources Co383: Gender, Race, and Media Commercial Analysis Style Requirements for this Assignment: Typed APA style Reference page Double-spaced Minimum of 10 full pages in length 12 point font 1 inch margins APA Cover page Times New Roman Content Requirements: You are to record a visual segment(including audio) of commercials airing during a “commercial break” within a primetime program of your choice

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sources Co383: Gender, Race, and Media Commercial Analysis Style Requirements for this Assignment: Typed APA style Reference page Double-spaced Minimum of 10 full pages in length 12 point font 1 inch margins APA Cover page Times New Roman Content Requirements: You are to record a visual segment(including audio) of commercials airing during a “commercial break” within a primetime program of your choice. Using this body of commercials as the basis for your analysis, address the following issues. SECTION 1 • Provide an introduction 1. What primetime programming did you use to record the commercial break? 2. How do you think this particular television program impacted the types of products/services marketed during the commercial break? 3. Provide a preview of your essay. 4. Provide an objective description of commercials in the order in which they appear during "commercial break. SECTION 2 • Next, move through each commercial with more detail and depth, and be sure to address the following: 1. What product/service is this commercial advertising? 2. What is the context of the commercial? Describe briefly what happens in the commercial. 3. How many people appear in the commercial? 4. Explain the gender breakdown of the individuals in the commercial. 5. Explain the activities of each individual in the commercial. SECTION 3 • Contextualize with 4 outside sources(1 may be textbook). SECTION 4 • Now, interpret the gendered meanings of each commercial. 1. How are gender roles being reinforced or rewritten for men? How are men portrayed? 2. How are gender roles being reinforced or rewritten for women? How are women portrayed? 3. How is sexuality defined in these commercials? Are they heteronormative or no? Explain. 4. How is "sex" being used to sell the product or service? 5. In what ways is the construction of gender/sex/sexuality representing some individuals and excluding/alienating others? • SECTION 5 1. What are the implications for the way in which gender is interpreted and represented in your commercial break? 2. How can the discipline of Communication yield insight into gender and representation and how to potentially break stereotypical portrayals?