question archive Students must choose an individual product item* and undertake a critical analysis of its marketing strategies
Students must choose an individual product item* and undertake a critical analysis of its marketing strategies
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Students must choose an individual product item* and undertake a critical analysis of its marketing strategies. The analysis must include: 1. An external environmental analysis including a competitor analysis (25%) 2. A marketing mix analysis (35%) 3. A segmentation, targeting and positioning analysis (30%) 4. A TOWS analysis (10%)
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