question archive The following is a list of points that must be included in each students presentation and paper
The following is a list of points that must be included in each students presentation and paper
Subject:ManagementPrice: Bought3
The following is a list of points that must be included in each students presentation and paper. 12-13 pages1) Describe the marketing environment within Bank of America Corporations. (Is the marketing campaign an aggressive approach? Does the company focus on a specific target market? If so describe the target market using lots of details.2) Identify the SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) of the company being researched. The SWOT analysis should be specific and examine both internal and external environments within the company being researched. Conducting the SWOT analysis will help you better understand the company being researched.3) Include Bank of America’s mission and vision statement. Provide your interpretation of the company’s future initiative from the mission and vision.4) Identify the company’s industry and its main competitors (Is rivalry strong, modest, or nonexistent). Describe the competition include the success and failures of the competition.5) Identify the company’s marketing strategy. Is the company using multiple marketing approaches?6) Identify how the company creates this sense of added value for its customer(s), and or wholesalers?7) Describe if the company uses mass marketing or mass customization to market their products. Many companies may use both approaches depending on the market they serve. Be specific and identify the types of products they offer and which approach the business uses.8) Survey a group of individuals to determine how society views the company being researched (survey questions should be related to the four P’s of marketing). All surveys must be approved by the professor before collecting samples. You must survey at least 25 individuals and your surveys must include 20 questions. All collected survey responses should be included in the appendix of the final paper.9) Describe any of the company’s intellectual property and explain how the company has conserved its intellectual property rights.1 Recommendations (Each student must give the company several strategic managerial recommendations to improve the company’s current marketing position). These recommendations should be realistic and attainable. Please consider explanations as to how your recommendations may be implemented. Describe any suggestions you might have to implementing these recommendations.
