You are the CEO of a European auto maker group Audi company that is planning to launch a subsidiary in Detroit Michigan (USA). The size of the European company is the equivalent of a fortune 500 company in the USA. You are asked to research the market and international management issues, including finding detailed data. You should consider the broad auto industry in the USA but you will also be asked to find detailed information about the major companies that operate in that industry.

Discuss some cultural issues that you may encounter in Detroit in your own words at least 3 paragraphs

There are some primary issues in the context of HR management, which is looked by a European manager, and due to this, Detroit has some benefits. There could be a degree of diversity in culture between America and Europe. The turnover of the workers needs to be controlled because there is a high degree of turnover of workers in this industry. The director would need to make a quick business decision making so that it could compete with the other companies. The supervisor needs to manage the employees and help them in achieving their objectives. There is possibly a degree of over-numbering administrators, so they are also needed to get managed.

The HR chiefs have a requirement to create a pool of the workers who are capable enough for launching the procedures and advancement in the industry. They are required to get the versatile employees.

The director is required to look upon the unionization of workers, and they are required to keep the less focused on the advantages only. Instead, they are needed to look upon the possible challenges and tackle them.