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Marketing
QID: #110122
Subject: Marketing
Status:
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Using Microsoft as the business:
Imagine you are a brand or product manager for the prominent business you have selected to research. You and your marketing staff have been tasked with selecting a target market for ONE product or service that this prominent business sells. You must direct your staff to effectively determine the brand's positioning.
Develop a summary for your selected focus business that includes the following:
The business name and a brief description of the ONE product or service that this prominent business sells.
An assessment of the brand positioning for the ONE product or service you are focusing on.
Proposed staff positions and duties for your marketing team members.
An assessment of the different target market segments that might exist for the product you are focusing on.
Details of existing customers and potential customers who represent the company’s target market segments for the product you are focusing on, and how you plan to analyze their behavior.
A SWOTT analysis on your focus business and at least two competitors.
Write your summary in a 750-word Microsoft Word document.
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