Please explain the advertisement below and apply the listed theory.

Explain how the concept were used, how well it was executed and suggest ways of improvement.

Describe the picture specific and how it apply the theory that motivate viewers to travel?

- social needs (friendship, belonging)

A trio of needs (affiliation) - need for friendship, acceptance and belonging

Motivation/psychological features/Goals(Product-specific goals) / Needs (viewers need relaxation/ esteem/ prestige/affection/power)

Motivational types (tension-reducing motives/ arousal seeking motives) Tourists want to escape from daily routine and seek psychological intrinsic rewards

Travel motivation (Crompton 1979) seven determining factor in destination choice (escape, exploration, relationation,prestige, regression, kinship and social interaction)

Travel career needs model - relaxation

Need for cognition (NFC) VS visualizers versus zerbalizers

Please involve one theory for this advertisement to improve.

pur-new-sol

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