All of the following are potential problems associated with the use of test marketing before commercialization of a new product Except: Group of answer choices   a

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All of the following are potential problems associated with the use of test marketing before commercialization of a new product Except:

Group of answer choices

 

a. test marketing must be done in natural market settings.

b. test marketing is expensive.

c. test marketing may increase the risk of competitors' disruption during commercialization.

d. test marketing may make your marketing plans known by competitors.