question archive The following is the detail description of part 1 of written assignment1
The following is the detail description of part 1 of written assignment1
Subject:ManagementPrice: Bought3
The following is the detail description of part 1 of written assignment1.It related to chapters 1- Technology – Driven Consumer Behaviorand Chapter 2. Segmentation, Targeting and Positioning (See course outline)4311Part 1 of the written assignment 1 (Related to chapters 1 and 2)A. Explain thoroughly each of the following: Segmentation, Targeting, andPositioningB. What information you would gather in order to be able to develop full marketingstrategy, including segmentation, targeting, and positioning (Including identifying thesegments and the offerings (4Ps).C. How do you combine segmentation, targeting and positioning to come up with afull marketing strategy? Give an example.D. What are the characteristics for a viable segment worth targeting (effectivetargeting)?E. What is behavioral targeting?F. Describe and explain all bases for segmentation. Be complete and thorough. Whatis PRIZM, and VALS?G. Describe and explain each and every type of positioning strategies such as keyattribute positioning, positioning against competitor, umbrella positioning, etc.H. What is perceptual map? How do you use it to present your marketing strategy?
