question archive PI is now well established in it regional operations area, but wants to create new marketing materials
Subject:ManagementPrice: Bought3
PI is now well established in it regional operations area, but wants to create new marketing materials. Pat and Gale met with the PI owners, a marketing consultant, and a graphics artist about updating and enhancing PI's image.
PI would like to adopt the new slogan, Painting with Class, as its trademark.
A smaller competitor in the state has adopted Paints with Class as its slogan.
Thoroughly explain whether PI's new slogan would be trademark infringement and why.