question archive Marketing plan: Include all of the following sections: 1
Marketing plan: Include all of the following sections: 1
Subject:ManagementPrice: Bought3
Marketing plan: Include all of the following sections:
1. Company overview o Give an overview of your Bota P protein and S coffee slimming coffee products.
Why does your BOTa p protein and s plus coffee slimming coffee products exist and how does it fill a need or improve an aspect of your target audience's life?
Describe your marketing team.
What is your approximate marketing budget, if any?
2. Target customers o Identify two customer segments that you want to target for this marketing plan.
For each segment, describe the geographics, demographics, psychographics, and customer behaviour of this segment of customers.
3. Website & E-commerce o Describe your business's website (if it already exists include your proposals for improving it; if it doesn't exist yet, propose what you'd do)
Describe your e-commerce plan (ex. through your website or other sales channel)
4. Social media platforms o Identify two social media platforms that make sense for your business and justify why you chose them. o Describe your proposed strategy for engaging with follower on these platforms
5. Branding & content marketing
Describe your branding strategy.
What voice or tone will you use throughout your marketing?
What type of images or graphical elements will you use?
Describe your content marketing strategy
6. Paid advertising and additional strategies
Describe your paid advertising plan
Describe how you will use any additional online marketing strategies to promote your business
