question archive What is Stevenson's interpretation of iPod ad's intention? What is his opinion of the ad's overall quality or success? What elements or criteria does Stevenson use to judge an advertisement? What does Stevenson compare the iPod campaign to? Is this comparison effective? Why or why not? Why do you think Stevenson gave the iPod campaign a B- instead of a B?
What is Stevenson's interpretation of iPod ad's intention? What is his opinion of the ad's overall quality or success? What elements or criteria does Stevenson use to judge an advertisement? What does Stevenson compare the iPod campaign to? Is this comparison effective? Why or why not? Why do you think Stevenson gave the iPod campaign a B- instead of a B?
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What is Stevenson's interpretation of iPod ad's intention? What is his opinion of the ad's overall quality or success? What elements or criteria does Stevenson use to judge an advertisement? What does Stevenson compare the iPod campaign to? Is this comparison effective? Why or why not? Why do you think Stevenson gave the iPod campaign a B- instead of a B?
