Harry's Happy Harvesters turns five It's one of the best offers you've heard since you moved from the city to become general manager of a small town radio station

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Harry's Happy Harvesters turns five
It's one of the best offers you've heard since you moved from the city to become general manager of a small town radio station. Harry's Happy Harvesters, your biggest advertiser and the largest farm equipment supplier in the area, would like you to help attract people to its fifth anniversary celebration by broadcasting from the site. Harry wants your radio personalities to staff your station's mobile facility for a 24-hour marathon in the parking lot, complete with lots of station giveaways and contests, helium balloons and noise. (He talked the town council into an exemption from the noise bylaw.) He's offering a $1,000 gift certificate as a grand prize.

Harry's asking for a 25% discount on the cost of having your station produce radio ads to promote the event. However, in return he'll commit to a two year advertising contract, four spots per hour during the morning and "drive home" shows and two spots per hour during the early evening show.

The sales representatives would certainly like that guaranteed revenue, although they might object to the ad production discount. The on-air team, though, might see the arrangement as "selling out" to a large advertiser. And the public relations folks will be scrambling to come up with enough contest ideas and giveaways for a 24-hour event, even though they'd love the exposure for the radio station. Accounting, too, might question how much all of these radio station contest prizes and giveaways are going to cost in the short run, although the advertising revenue outweighs the expenses and even the production discount in the long run.

You recall from your college communication course that asking for input, instead of simply handing down a decision, leads to better implementation and sometimes to better solutions, too. With so many possible viewpoints to consider, you decide to call a meeting to hear everyone's thoughts, brainstorm and evaluate ideas, and reach a decision. To keep the discussion manageable, you're going to invite only the leaders of each team - sales, production, on-air, public relations and accounting - and ask them to bring any suggestions they get from their staff members, too.1. create an agenda to send to the five team leaders a week before the meeting, asking for their comments.2. wrote an accompanying email explaining the preparation you'd like them to do for the meeting.