question archive A local brand called Al Ameed Coffee in Jordan Middle East (Local & Global Brand); it has been very successful competing against bigger global brands in its product category
A local brand called Al Ameed Coffee in Jordan Middle East (Local & Global Brand); it has been very successful competing against bigger global brands in its product category
Subject:MarketingPrice: Bought3
A local brand called Al Ameed Coffee in Jordan Middle East (Local & Global Brand); it has been very successful competing against bigger global brands in its product category.
- Explore and determine if the local brand you picked has a well-defined and executed brand strategy?
- What are the elements of the local brand strategy that enabled it to achieve this success?
It would be highly appreciated if you can provide any reference about this topic.
