Your prospecting and pre-sales efforts for your digital advertising agency have worked to get you a pitch meeting with Dollar Shave Club (Links to an external site.) next week. This industry has become very competitive, and the potential client said they are looking for strategies to compete in a world driven by Amazon and increased marketing from other direct-to-consumer brands. In your research, determine which companies are direct competitors with Dollar Shave Club and how they ultimately prevail against these competitors. What are their strengths?

Reflecting on the readings and the MAYA concept, what are some specific ideas that you and your team can bring to the sales presentation? It will be a group sales dialogue; consider how that may alter your approach.

Pitch should include the following:

Clearly identify your strategy to bring the client value.
Thinking about the what is important to the client (competing with Amazon and other brands), what ideas might your digital agency recommend to stand out?
What type of sales aids would you incorporate and why?
Would statistics or other proof providers be relevant in your pitch? Why or why not?
Why should your company be the one they partner with? (Consider all chapter content up to this point, such as gaining trust, etc.)

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