APPLE COMPANY BUSINESS PLAN ASSIGNMENT: Please describe this company in the certain criteria stated below

Subject:Computer SciencePrice: Bought3

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APPLE COMPANY BUSINESS PLAN ASSIGNMENT: Please describe this company in the certain criteria stated below.

 

1. Company Description -
   1. Apple Company's Mission Statement and Objectives
   2. Core Competencies
   3. Value Proposition
   4. Description of Current Marketing Mix
      1. Target Market Description
      2. Positioning Statement
      3. Current Marketing Mix

a)  Product and Product Appearance

b) Price

c)  Distribution

d) Promotion