question archive ASSIGNMENT DETAILS : Research Activities to prepare report: a) Choose an industry in which you would like to innovate
ASSIGNMENT DETAILS : Research Activities to prepare report: a) Choose an industry in which you would like to innovate
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ASSIGNMENT DETAILS :
Research Activities to prepare report:
a) Choose an industry in which you would like to innovate. Focus on anexisting product or service as a starting point.
b) Create a primary research instrument which you would use to gatherinformation from potential customers (this might include customer interviews,surveys, or focus groups). YOU
WILL NOT ACTUALLY BE CONDUCTINGTHE RESEARCH, BUT CREATE AT LEAST ONE
INSTRUMENT THATCOULD BE USED.
c) Conduct secondary research to justify your selection of your CustomerPersonas and identify basic information.
d) Create a Customer Persona Canvas for at least 3 potential customers of yourinnovation, explaining the Jobs to Be Done for each persona. Select one Persona as your key customer.
Develop a Customer Journey Map for the keycustomer, showing the steps they go through to experience the product orservice in the existing market and the pain points they encounter.
e) Create a Solutions Canvas with at least 3 possible solutions to solve the keycustomer's
JTBD. Each solution should be able to stand alone without theothers. Your chosen solution should include a digital component – theother solutions may or may not be digital.
f) Choose your favourite solution (it must be digital). List at least 3 majorassumptions you made about the favourite solution.
g) Select the most uncertain and most important assumption and propose 2experiments to test
it.h) Think about how you will manage the change that the innovation will bring about(whether inside an existing company, or with a start-up company). Who all willbe impacted by this change? What problems can you envision?
Your report must cover the following points:
1. Explain the innovation and how technology enabled it. Would you classify thisas an incremental (sustaining) or radical (disruptive) innovation? Why?
2. Explain the findings of your secondary market research and what youdiscovered.
3. Attach a copy of the questionnaire, survey or focus group design that youcreated. (You should not perform this research, just show the instrument thatyou would use if you were to do the research).
4. Show your Customer Persona Canvas (with JTBD for each of 3 Personas) andJourney Map
(for only 1 persona).
5. Show your Solutions Canvas with at least 3 possible solutions for the keycustomer’s JTBD
(only do this for 1 persona). Remember, the chosen solutionmust be digital.
6. Identify assumptions for the solution chosen and outline 2 experiments totest the most critical assumption.
7. Describe the change management approach that would be most appropriate forthis type of change. Explain why you chose that approach and for whom thechange is being managed.
Reporting Instructions:•
All academic and other sources must be cited and included in a reference list which should be included in an appendix. Always use Harvard Referencing The appendix is not included in the specified word count. 2500 word count needed.
