Scenario Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team

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Scenario

Your CEO wants someone to prepare a presentation on essential concepts and practices in Strategic Marketing for the executive team. To see if you’re the right person for the job, the CEO presents you with some questions about critical marketing concepts and how they apply in the workplace.

Instructions

• Briefly answer each of the WK1 Strategic Marketing Concepts Worksheet questions in your own words using ideas from the course text and two other credible sources. Make sure to cite the sources.
• Explain how each concept applies to your organization (or an organization you are familiar with).
• Provide a standard citation for each answer (author, date, pg.).
• Apply and reference at least three sources, including the course text.
• Submit your completed worksheet to the grade book.

Tips

• This is like a scavenger hunt. You will find the answers in the course readings and resources.
• Consider conducting primary research by asking a marketing executive or manager how these concepts apply to their environment.
• This exercise helps you gather essential concepts to build a foundation for your course project.
• This is a worksheet, not an academic paper.
• Your audience is the CEO, not your professor. So, communicate in short answers that convey complete and impactful information. No narration.
• DO NOT copy and paste answers. Remember that all assignments automatically get checked for similarity issues through SafeAssign. Ensure the integrity of your work and improve learning by defining terms in your own words and citing the source of the borrowed ideas.

Resources

• Use the Microsoft Word Citations & Bibliography tab to automate citations and references.