The Positive effects of digital marketing on Start-up businesses Abstract: The purpose of this thesis is to comprehend the significance of digital marketing to start-ups

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The Positive effects of digital marketing on Start-up businesses

Abstract:

The purpose of this thesis is to comprehend the significance of digital marketing to

start-ups. In the digital age, it is much easier to reach out to customers via various

social media platforms. Digital marketing enables business owners to target specific customer personas based on their business model. It also provides the business owner

with an overview of the number of views, demographic distribution, and a variety of other data. Data analytics are critical in determining the performance of a digital marketing strategy and identifying areas for improvement. Furthermore, this thesis will investigate the impact of digital marketing on customer loyalty and brand image for a

start-up. If handled correctly, digital marketing is critical for the success of start-ups.

Digital marketing is crucial for the success of start-ups if implemented with proper

digital marketing starting. Several start-ups were interviewed to explore more on the influence of digital marketing on their growth. Survey questionnaire will be used to gather statistical information about the positive effect of digital marketing in start-ups business.

 

Key Words :

 

Marketing Strategy, Entrepreneurship, consumer behavior, business performance, Start-

up business, Customer persona, social media.