question archive 1) SELECT A TOURISM CAMPAIGN IN United States
1) SELECT A TOURISM CAMPAIGN IN United States
Subject:ManagementPrice: Bought3
1) SELECT A TOURISM CAMPAIGN IN United States.
- The best bet when making a selection is to choose a large city or a popular state. Find the Official Tourism Agency or Tourism Commission responsible for tourism in your chosen city or state. Once you have selected a tourism campaign you may proceed to the next step.
2. LOCATE AND EVALUATE THE TOURISM WEBSITE OF YOUR CHOSEN CITY OR STATE
- Think of this as a feedback analysis. If you were planning a trip to your chosen city/state what type of information would you want? Try to find this information on the website. Evaluate the ease and speed at which you find the information, the presentation and depth of the information provided, and the use of imagery, links, and videos to help you visualize. Write a one-page report on your findings. To help you along answer the questions: Is the website user-friendly? Does it offer the information you were looking for? Was it accessible? Did it include images and videos to help you locate and learn more? Did you enjoy your experience?
3. LOCATE AND EVALUATE THE SOCIAL MEDIA PRESENCE OF YOUR CHOSEN CAMPAIGN
- Once you evaluate the website move on to social media. Does this tourism campaign have a social media account? Does it have multiple? What kind of content do they feature? Use the same context with social media as you did with the website and write a one-page report answering the questions: Does social media help the campaign gain visibility? Do certain platforms generate more traffic than others? Does the content intrigue you? Are there contests that help engage a wider audience? How do you measure success using these platforms?
4. DEMOGRAPHIC ANALYSIS OF YOUR CHOSEN CAMPAIGN
- We know that demographic plays a huge role in successful ad campaigns. Demographic means targeting the right group of people with a specific method of advertisement delivery. We know that millennials respond differently to ads than baby boomers, and knowing that you will write a one-page report on what demographic or demographics are being targeted by the campaign. You will need to think critically and provide concrete data to support your choice(s).
5. CAMPAIGN EFFICACY ANALYSIS OF YOUR CHOSEN CAMPAIGN
- Now that you have successfully evaluated their website, social media, and demographics you will conclude your submission with a one-page report on the effectiveness of the campaign you chose. You will write the report and answer the questions: Is this a successful tourism campaign? Why do you feel it is successful/unsuccessful? What recommendations would you make to enhance the campaign?
