question archive Consider a segment of the fast food industry such as pizza (Domino's, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on
Consider a segment of the fast food industry such as pizza (Domino's, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on
Subject:AccountingPrice: Bought3
Consider a segment of the fast food industry such as pizza (Domino's, Papa Johns) or burgers (McDonalds, Wendys), fried chicken, and so on. To ground your thinking, list the names of 5 companies from the segment you choose. Respond to the following: • What type of market data can these companies collect? • How might this data be used in a marketing planning? Consider a product you are familiar with. Analyze its brand equity in the following areas: • Brand awareness • Brand loyalty • Perceived quality • Brand associations • Brand assets
