question archive 1) How does SaksFirst build loyalty for Saks Fifth Avenue versus other upscale retailers (such as Nordstrom)? 2) How effective is the SaksFirst program in developing customer loyalty? 3) Whom should Saks target the SaksFirst program toward? 4) Is the SaksFirst program worth what it spends giving back to customers?
Subject:MarketingPrice: Bought3
1) How does SaksFirst build loyalty for Saks Fifth Avenue versus other upscale retailers (such as Nordstrom)?
2) How effective is the SaksFirst program in developing customer loyalty?
3) Whom should Saks target the SaksFirst program toward?
4) Is the SaksFirst program worth what it spends giving back to customers?