question archive Choose a hospitality, tourism and travel, food & beverage service/restaurant or events company
Choose a hospitality, tourism and travel, food & beverage service/restaurant or events company
Subject:CommunicationsPrice: Bought3
Choose a hospitality, tourism and travel, food & beverage service/restaurant or events company. You may use the same company that you selected for the Mission Statement Critique assignment, PESO Scavenger Hunt or you can select another company providing it is a hospitality company. Please make sure that you can complete the assignment with the company that you have chosen. (Ensure you can find social media samples with the company you have chosen.)
[ The approach of the assignment should be as though you are preparing this report before you meet with the hospitality company that you have selected. The report will showcase your knowledge and research of their social media marketing before they select you as a consultant to assist them with their future social media plans.
The goal is to assess where the client is in terms of their social media use, while providing a sense of what you would/could do for them if they were to hire you as a consultant.
: You are required to research and analyze the company and/or brand's use of social media. When completing the audit, clearly state if the company's use of social media is mainly intended to:
1. Raise awareness
2. Influence desire
3. Encourage trial
4. Facilitate purchase
5. Create loyalty
Justify this answer with an explanation. Please provide examples to support this conclusi
You must analyze the use of the company's social media platforms/tools focusing on at least three of their following social media platforms/tools:
• YouTube
This requires you to review and explore the three social media platforms of the company that you have selected. Your must include your findings providing useful information for a company's decision makers about the platforms.
Step 5
Your report should include the following sections:
Introduction: Introduce the company and what it is that they do and why social media is important to their business; HINT: Look at the industry/sector they operate within as well as norms/standards for social media use in that industry/sector.
Overall summary of social media use: Briefly summarize the company's history with social media and current use of social media along with the overall strategic focus from one or several of the above purposes; can you identify who manages social media for the business (marketing department, outside social media advertising firm etc.)? Are they using the different tools like Twitter, Instagram Pinterest etc. in ways that are unique or duplicative (of other companies or competitors or even of other platforms—in other words are they saying the same uninspired things repeatedly across platforms or are they a unique voce that adapts to the Platform/medium?
Use of at least three of the listed platforms/tools: List how each tool is used; provide examples; infer the primary purpose from those listed above.
Assessment and recommendations: Assess overall social media use. Make at least three recommendations based upon your assessment and research.
References: Three to five references would demonstrate a reasonable amount of research for this assignment.
