Read the Steinway & Sons case in Chapter 5 of the textbook (p. 95-97). Answer, discuss, and examine the following questions:

Describe the culture and strategic orientation of Steinway.

Describe the company's internal and external environment.

Provide your ideas for keeping well-trained Steinway craftspeople.

Can Steinway survive in a changing market where lower-priced upright pianos are in higher demand than the high-end pianos?

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