question archive Explain the concept of marketing ethics and social responsibility as practiced by TOMS
Explain the concept of marketing ethics and social responsibility as practiced by TOMS
Subject:BusinessPrice: Bought3
Explain the concept of marketing ethics and social responsibility as practiced by TOMS. Did a heavy focus on social responsibility help or hurt TOMS? Explain. Explain the concept of marketing research as conducted by TOMS. Did TOMS Shoes first scan the marketing environment in creating its strategy, or did it create its strategy and fit it to the environment? Does this matter? Is TOMS strategy more about serving needy children, or about creating value for customers? Explain.
