question archive Provide some context on the forest cafe's current situation to set up your report: i
Provide some context on the forest cafe's current situation to set up your report: i
Subject:CommunicationsPrice: Bought3
Provide some context on the forest cafe's current situation to set up your report: i.e. what is it's uniqueness, reason for being etc. c. What are the big issues and opportunities the business currently has? d. What is the key business objective for this campaign? 2. Communication Objectives: (remember this must be quantifiable and link to the business objective) a. Be clear on what these are and provide a few points of rationale. 3. Creative Idea Message a. What is the big creative idea - to promote the outlet that you have developed? b. Show a rough graphic illustration or picture of what this looks like c. Remember your creative theme must be ORIGINAL in its development and must work through all the creative media elements d. Rationalize why this idea works. i.e. what is the link to the USP and target 5. Integrated Communication Strategies: a. Detail what specific media strategy you are using to reach your audience: i.e. Rifle strategy, shotgun etc. b. Rationalize in a couple point why
