question archive 1) Sources of influences: find and share an example of a product or service that relies on several sources of influence in its marketing strategy and share your opinions about the success of the marketing
Subject:ArtsPrice: Bought3
1) Sources of influences: find and share an example of a product or service that relies on several sources of influence in its marketing strategy and share your opinions about the success of the marketing. From a marketing standpoint, what is working, what would you recommend?
2) Share an example of a product that, in your opinion, is successfully pitched by a celebrity, and one that is less successfully pitched by a celebrity. Why did you choose these products? Provide a rationale for your opinions.
3) Provide an example of a product marketed as a gift (think: Christmas car with big red bow). How can marketers use their knowledge of the gift-giving process to increase the effectiveness of this strategy?