question archive BUS 642 Week 6 DQ 1 Measures of Association This archive file of BUS 642 Week 6 DQ 1 Measures of Association contains: Answer Making Research Decisions 5 on page 524 of your text
BUS 642 Week 6 DQ 1 Measures of Association This archive file of BUS 642 Week 6 DQ 1 Measures of Association contains: Answer Making Research Decisions 5 on page 524 of your text
Subject:BusinessPrice: Bought3
BUS 642 Week 6 DQ 1 Measures of Association
This archive file of BUS 642 Week 6 DQ 1 Measures of Association contains:
Answer Making Research Decisions 5 on page 524 of your text.
A research team conducted a study of soft-drink preferences among residents in a test market prior to an advertising campaign for a new cola product. Of the participants, 130 are teenagers and 130 are adults. The researchers secured the following results:
Calculate an appropriate measure of association, and decide how to present the results. How might this information affect the advertising strategy?
