Choose one of the following prompts to complete:

Choice 1: Marketing/Advertising

Who do people trust more to buy a product? Friends and family who have used it? Or an anonymous actor touting its benefits in a 30-second television spot? The chance is that most people would listen to those they know well or if persuaded effectively. Think back to previous advertisements you've seen in your lifetime, select one to analyze, and answer the following questions. 1. Which advertisement stands out to you and why? What about it made it catchy or effective? What theory/theories can relate to this specific ad? 2. Is the ad available in more than one media, such as commercials, posters, etc.? 3. From a social media standpoint, do you feel the ad was successful? 4. What hashtags relate to your ad? Do you think they're effective? 5. Does your ad celebrate diversity? If yes, discuss how. If not, talk about how it could have been more inclusive. 6. Would you be persuaded to buy the product/service based on this ad alone? Why or why not? 7. How has this, brand/product evolved over the years? What did their marketing efforts use to look like, and how have they changed? Would you say the brand has grown to fit current societal trends? Would the product/brand be able to use their ad(s) from 10+ years ago, or are they no longer relevant? 8. How do you think the psychology of marketing/advertising/social media has affected the evolution of this product/brand?

pur-new-sol

Related Questions