question archive In your role as Marketing Manager, convince your CEO who has asked for your opinion on how your company should enter the Japanese and European markets with a new line of women's athletic shoes
In your role as Marketing Manager, convince your CEO who has asked for your opinion on how your company should enter the Japanese and European markets with a new line of women's athletic shoes
Subject:ManagementPrice: Bought3
In your role as Marketing Manager, convince your CEO who has asked for
your opinion on how your company should enter the Japanese and European
markets with a new line of women's athletic shoes. Would you recommend a
standardized marketing mix or an adapted marketing mix? Explain fully, the
reason (s) for your answer.
(B) Discuss three (3) entry strategies and suggest, with strong arguments, the
best strategy your company should use to enter the Japanese and European
markets
I need typed answer with explanation
