The importance of media literacy in our interconnected world is critical to a global citizen.
Knowing how media is used to influence us is fundamental to understanding how the world
works the way it does, and why. In this reflection assignment, you are being asked to consider
how dominant culture impacts you through media and what you can do about it.
Instructions

1. Recount an action you have taken that directly results from messages you encountered
in the media—it could be from a movie, a series, advertising, a news cast or a social
media post.
2. Describe the media content or message that motivated you to act
3. Critique that action using media literacy:
? Who controlled or produced the media content that influenced you?
? What was the agenda behind that content?
? Would you do the same again, now that you have thought about the agenda of
the media source that inspired your action?

?describe, recount and critique. The most important
element is the critique, which will indicate that you understand how your actions can be
influenced by media messages—and who controls those messages.
? If your action was something you regret, how could you resist the negative influence of
media in future?? If your action was something you don't regret, can you say that you were fully aware of
the power of media on you, at the time?
? Having reflected on the influence of media on you, does that make you want to resist
that influence? Why or why not?
? Remember, media disproportionately reflects dominant culture and values. These have
a powerful impact on how you see yourself and what you think is important—whether
you are aware of it, nor not! Awareness is the first objective of critical media literacy.
? Your answers to these questions need to draw on concepts and ideas from the following
modules from the OER textbook and lessons:
o Media Literacy lessons 1 & 2
o OER chapter on Critical Media Literacy and Social Media and Disinformation

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