Brainstorm a new idea for a new product/service/ business that could be created.

List a few details about what the new idea would include.

Use see below about the details that should be noted for the business idea.

I. Executive Summary Arguably the most important—convincing
II. Industry Analysis Conveys solid understanding of the playing field
III. Company Description Shows you can translate an idea into a business
IV. Market Analysis Conveys understanding of TM behaviors
V. The Economics of the Business How will you make a profit / surplus / break-even?
VI. Marketing Plan 4Ps + positioning + differentiation + SALES*
VII. Product/Service Design and Development Plan Very important for completely new product/service
VIII. Operations Plan Short and crisp description of how the firm will run
IX. Management Team and Company Structure Critical for investors to assess the strength of the team
X. Overall Schedule Effectively communicate your foresight
XI. Financial Projections Take all above and express in financial terms

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