As before, assume that you are the newly appointed Chief Marketing Officer (CMO) for your selected company. You have been on the job for a full year now and you have developed a good understanding of your company and its industry. Your goal is to recommend a growth plan for your chosen company, which may or may not require a new strategic direction and/or mission statement. To formulate a new growth plan, you must add new depth and dimension to the analysis you have already completed. You will be required to identify key metrics, analyze their relevance, and create a financial model projecting the impact of your insights. If you deem it helpful or needful, you have an opportunity to update/improve on your previous analysis, based on feedback you have already received. You are to create a report justifying the rationale for your conclusions and a presentation that will summarize your findings. In your presentation you must "Make Your Case" to the CEO and Board of Directors of the company as succinctly and persuasively as possible. Your conclusions will be critical to the future prosperity of your company.

questions-

1.The Board of Directors will be interested in hearing about the insights you have derived, rather than your input data. You should not include irrelevant or insignificant facts, nor large data sheets that would require further analysis.

2) from all work completed to date (including during Part 1 in Briefly the first half of the course persuasive summarize your findings ) . /worthwhile Should an investor consider the company's shares as investment

3) Summarize your plan to as of today ? Why/why not? improve your company's performance plan/strategic recommendations a. Hint . , i.e. your growth The Board of Directors is very unlikely to be impressed by your recommendations until/unless your company's shares are a more persuasive/worthwhile investment than they are today

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