question archive Consider nonprofit organization -Houston Food Bank and analyze whether they do a good job of building their brand
Consider nonprofit organization -Houston Food Bank and analyze whether they do a good job of building their brand
Subject:ManagementPrice: Bought3
Consider nonprofit organization -Houston Food Bank and analyze whether they do a good job of building their brand.
Answer the following questions:
- What type of organization is it? (Examples: church, charity, student organization, etc.)
- Do they have high brand equity?
- If you choose to measure the organization's equity, how do you think people in your community would answer the qualitative and quantitative questions referenced in chapter 14?
- Give two recommendations to help the nonprofit build its brand (or further enhance it if you feel it already has a strong brand).
