question archive In lieu of an exam, you will need to make a PowerPoint about this reading
In lieu of an exam, you will need to make a PowerPoint about this reading
Subject:MarketingPrice: Bought3
In lieu of an exam, you will need to make a PowerPoint about this reading. You have two choices as regard to audience:
- Your company's executive board.
- A group of small business owners who have asked you to explain the concepts in this reading to them.
Using examples (at least two not used in the text or lecture), please identify and explain each of the following:
- EVC
- Functional Value
- Experiential Value
- Social Value
- Managing Customer Expectations
