As you have discovered, poor execution is often the reason that a well-thought-out strategy does not succeed
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As you have discovered, poor execution is often the reason that a well-thought-out strategy does not succeed. Therefore, effective leadership is critical for successful strategy execution. A major question leaders face is: How much power and control will the headquarters exert over the branches or subsidiaries? Leadership strategies that have been successful in the home country may not be effective when working in global locations. Leadership strategies may need to be adapted from country to country.
Step 1: Select a company and a product. (You may use the same company you selected in Module 3.) Assume that you are the director of international marketing for your selected company.
Step 2: Select a BRICS (Brazil, Russia, India, China, South Africa) country. You may use the same country you selected in Module 3.
Step 3: Examine the organizational structure in your selected company by visiting the company’s website.
Step 4: Visit the globalEDGE websiteLinks to an external site. to learn about the economic and cultural attributes of your selected BRICS country. Utilize the university library and other viable academic sources to enhance your discussion with fellow learners.
Step 5: Create a business brief in which you accomplish the following tasks.
Discuss the organizational structure of your selected company (global product divisions, geographical divisions, matrix, or other).
Identify factors that should be considered when deciding whether major decisions will be managed locally or from corporate headquarters.
Define the core competencies an international leader will need to be successful in your select international market.
Describe some of the major challenges leaders may confront when operating in your selected country. Display this information via a SWOT
Explain how leadership strategies can be adapted to be more effective when operating in the country you selected. Use your SWOT to guide your explanation.
Incorporate at least three sources to support your responses. (The globalEDGE websiteLinks to an external site. will count as one of your references.)
The body of your paper should be 2-3 pages, double-spaced, in Times New Roman 12-point font. Your paper should include at least three references listed on a separate reference page along with in-text citations for those references where appropriate. Add a title page to your paper and use headings throughout your paper. (The finished assignment should be 4-5 pages, including the title page and reference page.) Apply APA formatting. If you find that you need additional assistance with writing or APA formatting, please ask your professor for assistance or refer to the Writing Lab.
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