INTB605 Business Strategy Individual Analysis Assignment     1500 words               Name: ID:           Instructions Complete all questions in the assignment

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INTB605 Business Strategy

Individual Analysis

Assignment

 

 

1500 words

 

 

 

 

 

 

 

Name:

ID:

 

 

 

 

 

Instructions

• Complete all questions in the assignment.  The marks value for each is indicated next to the question
• Follow the process covered in class to analyse the industry that your company competes in

 

Students who score higher will:

• Analyse the whole industry, not the case company
• Have defined the industry logically, including geographic scope
• Demonstrate a strong understanding of the frameworks and concepts, including textbook and lecture content
• Summarise key insights from the analysis models in the summary paragraphs
• Have proofread and edited work carefully
• Use multiple sources, and demonstrate a breadth of research from quality sources
• Have completed their own assignment, with independent thinking evident (taking into consideration collaboration in brainstorming and research)

 

Unsatisfactory work will:

• Complete an analysis on the company, not the industry
• Use a broad generic definition for the industry, which may not be helpful for decisionmaking
• Demonstrate limited understanding and engagement with the course material, including lecture and textbook content
• Demonstrate limited understanding of the process followed in class
• Present work with many proofreading errors
• Only draw on one or two sources
• Use sources that are not credible or quality
• Use others analysis in their work, either other students, or sites such as pestleanalysis.com, swotanalysis.com, ukessays.com, fernfortuniversity.com

 

 

 

 

 

1. Industry Profile                                                                                               10 Marks

1. a 200 word (max) paragraph, summarising key characteristics of the industry here.  : Industry Name (definition – including geographic scope) dairy industry geographic Size Growth rate Competitors (ie: many small, few large.. many large) Geographic scope (do all compete in the same geographic area?) Key customers (to the industry as a whole) How do competitors differentiate?

 

 

 

 

 

 

 

 

 

 

 

 

2. Competitor Profiles                                                                                        20 MARKS

 

1. Complete a table of key competitors: (5 Marks)

Competitor	Criteria 1	Criteria 2	Criteria 3	Criteria 4

 

2. Complete a Strategic Group Map: (5 marks)

 

**Axis Name in here**

**Axis Name in here**

 

 

 

 

 

 

 

 

 

 

3. From the above analysis, provide a 200 word summary of the key findings about industry structure.  Relate your findings directly to the analysis   Say there are different competitors dominating the marketing share

   Summarising key aspects of the industry from a+b: (10 marks)

 

 

 

 

 

 

 

 

 

 

 

 

 

3. Industry  Analysis (Porters 5 Forces)                                                              20 Marks

 

Include a 350 word summary of your Porters 5 Forces analysis carried out on your industry.  Include a rating for each force, overall profitability implications, and industry variation.    Such as Hight or low

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. Driving Forces (From PEST+/PESTLE)                                                             20 MARKS

 

1. Summarise your PEST+ research below, including at least one supporting reference for each trend. 10 Marks

Put citation each of them.  

 

Dimension	Trend
Political
Economic
Sociocultural
Technological
Ecological
Global

 

2. In 250 words (max), provide a statement of driving forces, including for each the trend, and the impact on the industry.  Also include industry foresight implications.

   Choose the most influential 2-3 trends, and use these to form driving forces analysis:

10 Marks

 

 

 

 

 

 

 

 

 

 

 

 

 

 

5. Strategic Issues: Opportunities & Threats 20 Marks

 

Provide a 500 word (max) statement of the strategic issues facing the industry, drawing on the conclusions from each analysis framework.  Refer directly to the frameworks in your statement. Group these into Opportunities and Threats facing the industry.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

References

Include references to support your PEST+ trends etc, and key features of the industry (profile etc)

 

References APA6

 

 

References: 10 Marks

Provide a list of all sources used in your analysis, in APA style.  For further information on correct referencing of different types of documents, refer to the APA style guide in the library https://aut.ac.nz.libguides.com/APA6th

 

Marks allocated for:

• Breadth of research (multiple different types of sources)
• Quality of sources

 

Marks will be deducted significantly if any sources are other’s analysis (eg: pestleanalysis.com, ukessays.com, fernfortuniversity.com)