question archive INTB605 Business Strategy Summer School November 2023 Assessment 2 Individual Issue Identification Name: Requirements You have been a company to analyse for Assessment 2
INTB605 Business Strategy Summer School November 2023 Assessment 2 Individual Issue Identification Name: Requirements You have been a company to analyse for Assessment 2
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INTB605 Business Strategy
Summer School November 2023
Assessment 2 Individual Issue Identification
Name:
Requirements
You have been a company to analyse for Assessment 2.
In this assignment, you will draw on the insights from the strategic analysis frameworks in Assessment 1 to identify strategic issues facing the case company.
You will use the template provided to produce:
1. A SWOT framework, drawing together and synthesising the strategic issues. This framework will demonstrate how you can draw together the insights from your analysis frameworks.
2. One-page (maximum, 1.5 spaces, 12pt) discussion of the key strategic issues. In this, you will demonstrate an ability to synthesise the insights from your SWOT analysis into key sets of strategic issues. Your discussion will integrate insights from specific frameworks rather than being a general statement of the company's position.
Important Note
Using others’ analyses from sites such as pestleanalysis.com, ukessays.com, and fernfortuniversity.com is unacceptable, even if you reference these sites. The assessments in this course are designed to help you demonstrate your ability to conduct analysis, not your ability to search for and summarise others’ analyses. Submissions that include analyses from these types of sites, or where these types of sites are referenced, will be heavily penalised, and in some cases referred to the Academic Integrity Committee.
Strategic Issues: SW+OT Analysis of both New Zealand’s Dairy Processing Industry and Lewis Road Creamery reveals several strategic issues for the emerging dairy processor. These issues can be categorised into three key areas for the business: product quality, sustainability, and distribution. Product Quality A critical point of differentiation for Lewis Road Creamery is centred around the brand’s aura of quality. With the capacity to trace product authenticity back it’s grass fed, ethically farmed origins – the impression of excellence is far from a façade. Despite this, as the world drifts into one of the most severe economic recessions of all time, both local and global demand for more luxury goods like Lewis Road products, is sure to diminish. This is a major strategic issue for the firm going forward - to establish strategic competitiveness in a post COVID economy where the demand for commodity goods far supersedes those that are differentiated. Sustainability A primary driving force in New Zealand’s Dairy Processing industry is the issue of sustainable dairy farming. The detrimental environmental consequences of agriculture on the environment are well established, and fortunately, this is an area where Lewis Road Creamery is taking initiative. From organic products to independently audited suppliers, Lewis Road CEO Peter Cullinane views the company’s focus on quality over quantity as an antidote to ecological devastation. 100% recyclable containers as well as strides into supplying milk in refillable glass containers, Lewis Road Creamery is utilising its innovative capacity to greatly reduce New Zealand dairy farming’s impact on the environment. This ethos, combined with the current lack of sustainable operators in New Zealand, constitutes a major source of strategic competitiveness for Lewis Road Creamery. Distribution Lewis Road Creamery outsources the entirety of its production and distribution. In doing so, this allows the company to focus on their primary strength of product development while not restricted by internal production capacity. However, VRIO analysis concluded that vertical integration into areas of both inbound and outbound logistics has the potential to increase company profitability, whilst maintaining flexibility advantages afforded by outsourcing production. Additionally, as revealed through strategic group mapping, the area of high vertical integration with a specialised product range is one which is yet to be exploited in the New Zealand Dairy processing industry. Potentially a strategy Lewis Road might look to move into to achieve strategic competitiveness.
