Evaluate the performance of Disney’s ‘Marvel’ films and other media content in 2023
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Evaluate the performance of Disney’s ‘Marvel’ films and other media content in 2023. What are the key issues that Marvel faces as a movie-making brand, and how effective is Disney’s current strategy in ensuring the financial viability of Marvel content into the future? Review and outline the financial performances of recent Marvel movies and other content so far. Use Box Office Mojo and trade sources. Outline the more and less viable properties and key isues as they are understood by Marvel and the industry (you can use reviews as well as earning reports and annual reviews). Summarise what they have said. Use data to generate a set of proposals. Suggest a pipeline of releases across platforms, and a strategic focus. You should include a bibliography (Harvard Style) and clear referencing throughout.